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Market Research Techniques: Primary and Secondary Market Research

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❶While these guidelines will help assess when primary research might be appropriate, they are not the only justifications for conducting original research. Order Your Dissertation Now.

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Research Methods: How and When to Use Primary and Secondary Research

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Primary Market Research Methods There are two forms of research: primary research and secondary research. Primary research is proprietary research, which means the data is collected directly from the research subject/area, by the researcher.

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Primary research is suitable where the area of research is small. In this, questionnaire method may also be selected because it covers specific area of respondents such as customers, employees etc. Sampling method is also useful for the small area.

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Secondary research is defined as an analysis and interpretation of primary research. The method of writing secondary research is to collect primary research that is relevant to a writing topic and interpret what the primary research found. Survey/Questionnaire – This method of market research involves getting feedback from potential customers through a structured, multi-question survey. Market research surveys or questionnaires can be done over the phone, through mail/email or in person. 6 Responses to “The four types of primary market research”.

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Primary research is designed to meet your unique and specific needs. This fundamental research is conducted by you (if you're on a tight budget), or by a research firm that you hire for the project—usually a firm that comes recommended by a colleague. Primary research is defined as a methodology used by researchers to collect data directly, rather than depending on data collected from previously done research. Technically, they “own” the data. Primary research is solely carried out to address a certain problem, which requires in-depth.